Lists

Readings

Name	Web address	Description

The Tipping Point

Managing Design	http://www.designcouncil.org.uk/en/About-Design/managingdesign/	Design Council has done an extensive study on what made the 11 companies succeed.

DEZAIN OF DEZAIN - Hara Kenya	http://www.ndc.co.jp/hara/home_e/	The master of design in Japan talks about his design and philosophy.

The Laws of Simplicity - John Meada	http://lawsofsimplicity.com/	Simplicity is such a complicated topic.

Harvard Business Review - Innovation	http://www.amazon.com/Harvard-Business-Innovation-Clayton-Christensen/dp/1578516145/ref=sr_1_2?ie=UTF8&s=books&qid=1196429992&sr=1-2	Talks about innovation from a very high level of abstraction.

Freakonomics	http://www.amazon.com/Freakonomics-Revised-Expanded-Economist-Everything/dp/0061234001/ref=pd_bbs_1?ie=UTF8&s=books&qid=1196429910&sr=1-1	Steve Levis gives you a whole new way of looking at things.

Blink: The Power of Thinking without Thinking	http://www.amazon.com/Blink-Power-Thinking-Without/dp/0316172324	Blink is about the first two seconds of looking--the decisive glance that knows in an instant.